I'm Hillary, a Los Angeles based creative crafting from words and clay. Turning 26 letters into compelling copy and concepts and dirt into functional art.I believe in creativity as a practice, collaboration as an essential, and that all great work is rooted in the genuine understanding of people.
If you’re in need of copy or pottery, My inbox is open and so is the kiln.
Boston University | 2020–2021
Master of Science, Advertising
University of Houston | 2017–2020
Bachelor of Arts, Media Production
Experience
Team One | 2021 – Present
Copy Intern → Junior Copywriter → Copywriter
Lexus — flagship client
- Concepted and wrote paid and organic social campaigns for @lexususa including product launches, sales events, and brand awareness campaigns across platforms.
- Co-concepted a multi-artist content series rooted in the campaign platform Electric Made Art — partnering with digital motion artists, singer-songwriters, and fine artists to create bespoke social films.
- Developed the creative concept for a live Amazon Music activation — conceiving an original song remix event streamed on Twitch, transforming a brand partnership into a cultural moment for both Lexus and Laufey's fanbase.
- Consulted on Lexus media partnerships with Universal Pictures, Lionsgate, Amazon, Netflix, and Elle Magazine, contributing copy and creative direction to integrated activations.
- Wrote copy for Lexus Dealership Association content spanning print, digital, sports partnerships, and live events.
Additional clients
- Concepted and wrote experiential activation copy for Microsoft Windows.
- Managed monthly organic social content for KB Home.
- Rewrote the social brand strategy document for Simplot, translating brand positioning into actionable creative guidelines.
- Wrote brand awareness and product copy for Plumis Automist social platforms.
Agency contributions
- Contributed copy and ideation to new business pitches, resulting in 3 client wins including Microsoft Windows.
Copywriting
Content Strategy
Social Media
Experiential Concepting
Video Post Production
Pitching & Ideation
Creative Consulting
Brand Strategy